My Story:

With 14+ years leading brand strategy and campaigns for Nike, Apple, NYT, Claire’s, and Wrigley, I bring a holistic view of marketing - rooted in PR, agency, and brand experience. My strength lies in connecting the dots between insight, creativity, and execution to craft brand strategies that resonate culturally and generate business impact.

I turn insights into ideas and ideas into action. I lead cross-functional teams to create work that connects. I question, reimagine, and rebuild until the work feels right. I'm known for bringing clarity, collaboration, and structure to fast-moving environments while championing breakthrough creative and delivering results.

Off the clock, I’m chasing my two boys (and our sheepadoodle) or making something on the side - from kids’ tees to hoagies.